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SEO in Digital Marketing-A Look at Its Importance

When it comes to the need to understand SEO and digital marketing, we would begin it by taking a sample case of two business establishments, all running, one is the kind that has no signage, no name or anything in particular and the other establishment is one that has the signage, a name to it and probably a product image on it. The first case scenario, an outlet that runs without a name and signage to it will be running only but to attract those who may drop by out of curiosity and probably see whatever it is that they have on offer, see if at all there is anything that would be of interest to them and pass. On the other hand, with a shop that has the right signage and a name, these would definitely attract so many people off the streets who would come to the outlet, know what it is that they have on offer and some of them would even go ahead to refer their friends to your shop out of the experience that they had dealing with your shop.

The above case scenarios relate to two kinds of business websites, the first a picture of a business website that is not optimized and the second is a paint of a website that is duly optimized. In this post, we will be taking a look at some of the things that you need to know of when it comes to SEO and how important it is to your digital marketing efforts, thus read it to the end for more.

Generally speaking, when it comes to the subject SEO, also known as Search Engine Optimization, this is essentially the process of making your web page easy when it comes to access or finding it, navigation and as well categorization. When it comes to digital marketing, one thing that is to be noted is that the online marketplace is filled with lots of other companies and the “streets” online are equally crowded and as such, for effective digital marketing, you need to ensure that the storefront you run online, here talking of your business website, is so placed strategically that makes it as easy as can be for your customers and potential customers to find it. Fundamentally, SEO is all but concerned with all the strategies that you may employ to drive customers to your business through these online platforms. To achieve, you need to ensure that your website is ranking at the top of the search engine results pages, SERPs.

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